Ajio is where you find brands you’ve never heard of — and they’re better than what you already own. Here’s what’s actually worth buying, especially during their legendary EORS sale.
🔥 What is Ajio EORS?
End of Reason Sale. 2-3 times a year. Discounts up to 50-80%. ₹2,000 kurta sets for ₹599, ₹1,500 jeans for ₹499. The prices make no logical sense. Set a calendar reminder.
🥻 Best Ethnic Wear for Women
Avaasa — Ajio’s Secret Weapon
Cotton kurta + palazzo + dupatta sets starting ₹699. The prints are on-trend, fabric holds up, sizing is consistent. This is the brand your mom’s friend keeps recommending — and she’s right.
👉 Shop Avaasa Kurta Sets — from ₹699 →
Biba on Ajio — ₹799 to ₹1,999
Ajio-exclusive Biba collections are often cheaper than Biba’s own website. Festival kurtas, wedding-guest anarkalis, daily-wear sets.
👉 Shop Biba on Ajio — from ₹799 →
W — Premium Ethnic Under ₹1,500
W’s strength is design — “designer look” without designer price. Interesting necklines, asymmetric cuts, unusual prints.
👉 Shop W on Ajio — from ₹999 →
👔 Best Picks for Men
Netplay — Clean Casuals Under ₹799
Ajio’s in-house men’s brand. Casual shirts and chinos that punch way above their price. Slim-fit cotton shirts in pastels — office-appropriate and incredibly affordable.
Teamspirit — Weekend Essentials
T-shirts, joggers, hoodies. Not flashy, not cheap-looking. The kind of clothes that just work every day. ₹399-799.
👉 Shop Teamspirit — from ₹399 →
Men’s Ethnic for Festivals
Ajio’s ethnic section for men is slept on. Cotton kurtas, Nehru jackets, kurta-pyjama sets starting ₹599 during EORS. Stock up before wedding season.
👉 Shop Men’s Ethnic — from ₹599 →
💡 How to Stack Discounts
- Coupon codes: Always check “Offers” before checkout — usually 10-15% extra off
- Ajio Points: Earn on every purchase, redeem next time
- Bank offers: SBI/HDFC cards often get extra 10% during EORS
- In-house brands: Avaasa, Netplay, Teamspirit, DNMX always have the deepest discounts
🆚 Ajio vs Myntra
Ajio wins: Ethnic wear variety, in-house brand quality, EORS sale depth
Myntra wins: Western wear selection, faster delivery, app experience
Our take: Ajio for ethnic + in-house brands. Myntra for western + branded. Use both during sales.
Need Outfit Ideas?
Use our free outfit recommender — tell us your city and occasion, we’ll suggest complete looks with shopping links. Festivals, office, dates, travel — everything. 🎯